Steam Users Demand AI Filter Amid Next Fest Complaints

 

Steam users are calling on Valve to introduce a dedicated filter for AI-generated content after complaints about the growing number of low-quality games appearing during the October 2026 Steam Next Fest.

The event, which began on October 19, gives players access to free demos of upcoming PC games. However, some users say discovering promising independent titles has become increasingly difficult.

In a Reddit discussion about Steam Next Fest, players criticized what they described as an overwhelming amount of AI-generated artwork and low-effort game presentations.

Several commenters argued that the volume of questionable content makes it harder for smaller developers to attract attention, particularly during the event's opening days.

Another discussion on the Steam subreddit included requests for a simple option to hide games featuring AI-generated assets.

Some players also suggested that clearer AI disclosure labels could help them decide which demos to explore.

Not everyone agreed that a single filter would solve the problem. Other users questioned how Steam should distinguish between games containing AI-generated artwork and projects that use AI only during development.

Valve already requires developers to disclose certain uses of generative AI when submitting games to Steam. However, those disclosures do not provide the comprehensive storefront filtering option some players are requesting.

Steam has also introduced additional discovery tools for the October event, including options to browse demos by genre, theme, and gameplay features.

Despite those changes, the latest complaints highlight growing concerns about game discoverability as more projects compete for attention on Steam.

Valve has not announced plans to introduce a dedicated AI-content filter in response to the discussions.