Xbox CEO Says New Games Are Essential to Its Future

Xbox CEO Says New Games Are Essential to Its Future

Xbox CEO Asha Sharma has confirmed that Microsoft has no plans to abandon original game franchises, despite the company's growing focus on established properties and major changes to its gaming division.

Speaking about Xbox's future strategy, Sharma emphasized that creating new intellectual properties remains essential to the brand's long-term success.

According to Video Games Chronicle, Microsoft intends to strengthen its biggest franchises while continuing to invest in new ideas that can attract different audiences.

Sharma acknowledged that Xbox is undergoing significant changes, including adjustments to its development structure and business strategy.

The company wants its most successful franchises to reach larger global audiences, but Sharma believes relying entirely on existing games would limit Xbox's future.

"We won't survive if we only relive the past," Sharma said, highlighting the importance of innovation and creating new gaming experiences.

Her comments come amid concerns that Microsoft's restructuring could lead to fewer original projects and greater dependence on established franchises.

Sharma also addressed speculation about Microsoft's plans for the Xbox business, firmly rejecting suggestions that the company intends to sell the brand.

"Xbox is not for sale," she stated, explaining that Microsoft will continue exploring partnerships and operating models designed to support the division's long-term success.

Although Xbox is placing greater emphasis on its biggest properties, Sharma's statements indicate that new franchises will remain part of Microsoft's gaming strategy.

However, the company has not announced specific new projects or provided a timeline for upcoming original IPs.

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